Free resource · Google Ads & Meta Ads
The 94n self‑audit checklist
The same checks our strategists run before we touch a client's ad account. Pick your platform, work through it with your account open, and tick what's already right. What's left is your to-do list.
Start with trackingIf conversions are wrong, every bid and budget decision built on them is wrong too.
Then fix the High itemsThey move results most. Mid items are polish for later.
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High impactMid impact
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What your score means
Unticked High items are where the money leaks.
Most accounts we audit miss five to ten of these, and tracking is almost always one of them. Fix the tracking first, give bidding two to four weeks to relearn, then work down the rest.
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